Art of the Corporate Portrait

After years of dull, poorly lit portraits that often look like mugshots, it seems companies are finally wising up and seeking out more imaginative, personal and intimate types portraits of their staff. One thing doing years of editorial portraits for clients like Fortune Magazine and BusinessWeek has taught me, is the ability to work with subjects quickly, help them relax and get images that capture their personality. Sometimes I call them "waking the dead" shoots - not because the subjects are lifeless but because they've only had portraits done in a mechanical and impersonal way. Photos here from a recent shoot with the Garden City Group and some of their Seattle staff.